Home :: Search Engine Marketing > Paid Search Marketing
Pay Per Click / PPC
Our ongoing pay per click managed service, utilises rigorously applied conversion marketing principles, combined with the most powerful tools on the market with the express objectives of generating the optimum return on investment and lowest possible cost per conversion.
Our solution will place zero demands on your time whilst providing complete marketing intelligence and control. Your Search Manager will actively manage your campaign on a daily basis analysing campaign performance statistics and revising strategies to maximise performance against your objectives.
Dedicated Daily Management
Highly experienced, marketing and commercially minded Search Manager and Search Analyst, dedicated to ensuring each campaign is fully optimised.
- Keyword research, analysis and selection
- Creation & testing of tailored titles & creatives
- Competitor analysis and benchmarking
- Strategic selection for deep linking landing page URLs
- Intelligent optimisation on an ongoing basis to deliver the optimum ROI/CPA
Intelligent Tracking & Reporting maximise your ROI.
Intelligent 'Bid Management Software', refreshing your campaign every 2 hours, providing 24hrs a day/7days a week automated bid management.
Every click, from every keyword, from each engine is tracked and the commercial value for each is clearly seen in our dashboard reporting interface.
Our Objective is to maximise the return on your investment, increase the number of sales against a given click budget, thus working towards a reduced cost per sale.
Search Specialists, fresh ideas.
The Columbus search marketing team are committed to future developments in search, so via our in house research programme the team will keep you abreast of the latest search marketing developments.
