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Search Engine Marketing
Search Engine Marketing (SEM) is an umbrella term that refers to two types of marketing, each of which is focused on leverage high-quality, relevant traffic from internet search engines:
Paid Search Marketing
Paid Search Marketing (also called PPC or sponsored search marketing) is essentially hyper-targeted advertising. Sponsored search provides a way to bid on advertising space in the search engines. Your ad is displayed only when search engine users search for a keyword phrase you have chosen to bid on. You only pay when a user clicks on your ad and visit's your website. Hence the name pay per click.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of achieving high organic (or natural) rankings for a website in the major search engines. SEO is the active practice of optimising a web site by improving internal and external aspects, such as meta data, keywords, content, site architecture and linking. Although organic listings are free, SEO is a time intensive process that takes time and resources to manage.
